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Concept One

the new age communications company

Custom Tailoring - Raymondnext

When Bespoke Tailoring became

fine Everyday Wear



custom
tailoring
at your doorstep


Custom Tailoring is a unique proposition by Raymond that offers a personalised tailoring experience from the comfort of home.

Bespoke tailoring, which can be customised to a great degree in terms of cut, style, fabric and a host of other details, is something one considers only for special occasions and requires one to pay a visit to the tailor.





We positioned Custom Tailoring as an opportunity to personalise your wardrobe with every day activities being hailed as occasions.





OUR Tailored
solution


We positioned Custom Tailoring as an opportunity to personalise your wardrobe with every day activities being hailed as occasions.




This meant that the consumer could possess a unique look for work, party, leisure, travel or any everyday activity. No longer was bespoke relegated to just an anniversary gift or a wedding outfit.

This idea was pushed across the digital scape over Facebook (newsfeeds and carousels), and Google display banners along with a nifty email campaign which formed a cohesive targeting strategy for our consumers.










Location


Contact


New business

Abhishek Razdan

+91 98200 91473
abhishek@concept-one.co.in