It’s been more than 7 decades since NBA came into inception. The advent of immensely talented players propelled NBA towards massive global acclaim, with a viewership audience spanning across at least 215 countries.
NBA decided it was time to reach out to children at the grassroots level to generate more awareness about the sport As it turned out, education was their best ally. In came, Jr. NBA.
And we had the opportunity to craft a unique approach for Jr.NBA India.
Every action be it in the form of playing a game to engagement or content consumption was a touch-point to gain more points spanning across at least 215 countries.
Total Kids Registered
Total Coaches Registered
(16444 out of 32264)
Average time spend on the website :
this is way above average for a brand campaign site.