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Concept One

the new age communications company

NBA

Using Content and Gamification to drive engagement And brand love

For JR. NBA



Learn
Play
Win


It’s been more than 7 decades since NBA came into inception. The advent of immensely talented players propelled NBA towards massive global acclaim, with a viewership audience spanning across at least 215 countries.

NBA decided it was time to reach out to children at the grassroots level to generate more awareness about the sport As it turned out, education was their best ally. In came, Jr. NBA.

And we had the opportunity to craft a unique approach for Jr.NBA India.




The Model

Every action be it in the form of playing a game to engagement or content consumption was a touch-point to gain more points spanning across at least 215 countries.



This was achieved through creating three simple multi-device games spread across three levels with ascending amount of point allocation and DIFFICULTY.



results

High Qualitative Engagement

18,500


Total Kids Registered

3,600


Total Coaches Registered






2,26,956


Page Views

51.59%


Returning Visitor
(16444 out of 32264)

Average time spend on the website :

8:41minutes


this is way above average for a brand campaign site.


Location


Contact


New business

Abhishek Razdan

+91 98200 91473
abhishek@concept-one.co.in