Concept One

the new age communications company

Valentines day - Raymondnext

We used Instagram as a giftfinder

on Valentine’s Day


For a day defined by one’s infallible love for their paramour, we used Instagram’s story telling prowess to help women find the perfect Valentine’s Day gift for her man.

We created an Instagram quiz based on an algorithm that uses several questions that take her one step closer to the gift - From his habits, his favourites to the one thing he couldn’t live without and the dream date location.


In the end, we revealed a persona that best defines her better half; eventually leading them to a wide range of outfits that complements his style.

The quiz was unveiled through a teaser video that focused on the interface, the quiz mechanism and journey and the intent of the property.

Each of the final revelation pages were embedded with a link that takes users to the website and pick outfits for their significant other.



New business

Abhishek Razdan

+91 98200 91473